Partners, Purpose, and a New Brand: WiWU's 2026 Dealer Conference Recap

July 8, 2026 — WiWU's annual dealer conference opens to a packed house.

"Choose WiWU, Never Settle Again."

Uniting to Move Forward Together

On July 8, 2026, WiWU brought together its nationwide network of dealer partners for the WiWU Dealer Conference & Magic Merry Brand Launch Event — a milestone gathering that went far beyond a conventional trade meeting. The room was full, the energy was electric, and the agenda was ambitious: to chart a shared course for the years ahead, built on three pillars that WiWU has always believed in.

Be a Partner. Mutual Empowerment. Grow Together.

These were not marketing slogans printed on banners. They were the organizing principles of every session, every conversation, and every commitment made that day. WiWU's philosophy has always been that the strength of the brand is inseparable from the strength of the people who carry it forward — and the 2026 conference was the clearest expression of that belief yet.

Under the rallying cry of "Think Beyond. Create Better" — roughly translated as "Dare to Dream, Act with Purpose, Know the Path, Stay Grounded" — the event brought together dealers from across the country to reflect on where the brand has been, and to commit together to where it is going.

WiWU leadership signs the brand inauguration wall — a moment that marks a new chapter.

The Birth of Magic Merry: Beauty Unbound

The centrepiece of the day was an announcement that no one in the room will forget: the official launch of Magic Merry (麦吉麦瑞), WiWU's bold new sub-brand targeting the beauty and personal care category.

With the simple, powerful tagline "Beauty Unbound", Magic Merry arrives with a clear creative vision: that beauty should not be constrained by convention, by price, or by compromise. The brand occupies entirely new territory for WiWU — moving beyond mobile accessories into an adjacent lifestyle space where quality, design intelligence, and daily personal ritual intersect.

The inauguration was formalised on stage with a signature-wall ceremony: WiWU partners stepped up one by one to sign the event backdrop, an act that in Chinese business culture carries deep symbolic weight. When the last signature was placed, Magic Merry was officially born — not as a product line, but as a brand with its own identity, its own purpose, and its own future.

For the dealers in the room, the launch of Magic Merry was not just exciting news. It was a concrete signal of WiWU's ambition to build a diversified, multi-category ecosystem — and an invitation to grow alongside it.

The WiWU and Magic Merry teams at the Brand Launch Event 2026 backdrop — a moment of shared pride.

Over 80 dealer partners gathered for the official conference photo — a community built on trust.

A Community Forged in Partnership

The group photo said everything. More than eighty dealer partners — representing cities and regions across China — stood together, holding their recognition plaques, faces lit with genuine pride. This was not a corporate photo opportunity. It was a portrait of a community that has chosen to build something together.

What makes WiWU's dealer network distinctive is not its size alone, but its character. These are partners who have chosen to align themselves with a brand that takes quality seriously, that invests in its products, and that treats its distribution network as a true strategic asset rather than a channel to extract margin from. In a market full of options, choosing WiWU is a statement of standards.

The conference format itself reflected this ethos: open sessions on market trends, collaborative discussions on product roadmaps, and direct dialogue between WiWU leadership and dealer partners. Information flowed in both directions. The brand listened as much as it spoke. That is what mutual empowerment actually looks like in practice.

Dealers explore WiWU's latest product lineup at the hands-on showcase — innovation made tangible.

Hands-On With the Future: The Product Showcase

Alongside the formal programme, the product showcase floor gave dealer partners direct access to WiWU's current and forthcoming lineup. Display tables were arranged to allow unhurried exploration — no pressure, no countdown clock, just products in hand and questions answered by the people who know them best.

For many dealers, this kind of direct engagement is invaluable. It is one thing to see a product in a catalogue or on a screen. It is another to hold it, to feel the material quality, to understand the ergonomics, to ask "why did you make this choice?" and receive an honest answer from the designer or product manager standing next to you. WiWU has always believed that its products speak for themselves — but only if people have the chance to really listen.

The showcase also gave dealers a preview of what is coming — new products, new categories, and the first look at pieces from the Magic Merry line. For those planning their inventory and their sales strategy for the months ahead, the information gathered here was immediately actionable.

The Excellence Star award — WiWU's top three May performers receive well-earned recognition on stage.

Celebrating Excellence: Rewarding Our Champions

Every partnership needs to be celebrated. The Excellence Star (卓越之星) award segment was one of the most energetic moments of the entire conference — and one of the most important.

WiWU announced the Top 3 dealers by outbound volume for the month of May, and brought them on stage to receive their recognition in front of the entire assembled community. The awards took the form of cash red envelopes — a gesture that is simultaneously practical and deeply meaningful in Chinese business culture. The top performer received approximately ¥13,800, with prizes cascading down the leaderboard.

But the significance went beyond the monetary value. Standing in front of eighty colleagues, holding a red envelope and a recognition plaque, hearing your name called and your results acknowledged — that is the kind of moment that builds loyalty that no competitor can simply outspend. WiWU understands this instinctively. A partner who feels seen is a partner who stays.

The message was clear to everyone in the room: performance is noticed, recognized, and rewarded. The system is transparent. The incentives are real. And the path to the stage is open to anyone willing to put in the work.

A Shared Future: The Road Ahead

As the conference drew to a close, the mood in the room was not the polite satisfaction of a well-run event. It was something more charged — the particular energy that comes when people have been reminded why they chose to be part of something, and have decided to double down on that choice.

WiWU enters the second half of 2026 with a stronger dealer community, a newly launched brand in Magic Merry, and a shared sense of direction that is rare in any industry. The three core themes of the conference — Be a Partner, Mutual Empowerment, Grow Together — are not aspirations. They are commitments, made in public, in front of the people who will hold the brand accountable to them.

For WiWU, the dealer conference is not an annual formality. It is one of the most important days in the company's calendar — a day when the entire value chain gathers in one place, looks each other in the eye, and recommits to what they are building together. That commitment has built everything WiWU is today. And it is what will build everything WiWU will become.

The road ahead is shared. And on shared roads, no one travels alone.